Burger King Brazil Conjures a Witchy Free Whopper Promotion for Halloween

'Broom-Thru' is just one of the franchise's many holiday-themed campaigns

Burger King broom drive-thru sign
Over the years, Burger King Brazil has launched campaigns that encouraged customers to let their guard down and get into the Halloween spirit. Burger King

This year, Burger King France is encouraging drivers to deck out their cars in a Halloween disguise and head to the drive-thru for a discounted meal. Burger King Brazil is taking things a step further by not limiting the fun to people with wheels—anyone who shows up on a broomstick will be given a free Whopper on Halloween.

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Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.