Burger King, AOL Form Multi-Media Alliance

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NEW YORK – Burger King and media conglomerate AOL Time Warner have formed a marketing alliance that will provide Burger King customers with access to exclusive multimedia features and give AOL increased availability to consumers in more than 11,000 Burger King outlets worldwide.

Among the first joint ventures is a project that will allow Burger King customers to log onto a new custom Web site developed by AOL Music to get special “all-access passes” to music and video content.

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