Burger King and Taco Bell Keep the Poultry Wars Simmering With New Chicken Products

The fried chicken blitz, launched by Popeyes, continues to dominate fast food

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Burger King is making good on a promise from earlier this year, rolling out a 2021 version of its fried chicken sandwich with this statement: “We committed to not half a**ing our sandwich, and we meant it.”

Meanwhile, Taco Bell is bringing back a fan favorite, the Naked Chicken Chalupa, trying to distinguish itself in what it calls “the sea of chicken sandwich sameness”—aka a world of “so many cluckin’ replicates”—with this declaration: “When everyone is a sandwich, it’s better to be a taco.”

So,

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