Burger King Ads Take a Dig at McDonald’s Execs by Pointing Out Their Mansions Have Grills

'Flame grilling is hard to resist'

Photos of stately homes once owned by McDonald's execs are featured in the ads, with a subtle call-out to the grills. David Miami

Burger King and its agencies are always looking for creative, attention-grabbing ways of highlighting that the chain’s burgers are flame grilled rather than the flat griddle used by most competitors.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."