Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway

Luxury fashion brand showed piece during London Fashion Week show

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Burberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings.

The brand stated the rope was meant to channel a marine theme used throughout the show, but people voiced objections to the design on social media. Some expressed concerns of racism, while others were concerned about the message it sent young consumers battling depression and other mental health issues. The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in