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ATLANTA Inspired do-it-yourselfers spout rhymes to their Purolator oil filters in a new television campaign from The Buntin Group.
The Nashville, Tenn., agency this week broke three 30-second spots that use customers, not actors, to tout the brand’s efficiency.
According to the agency, the “Pure performances” campaign is the result of a strategy developed to reconnect the Purolator brand with its namesake filter.
“We want to continue to position Purolator as the brand of choice,” said client director of marketing Tom Hannon.
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