Bumble's New UK Campaign Stresses Importance of Maintaining Connections in Lockdown

'Time to Connect' shows how priorities have changed for members stuck at home

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As lockdown restrictions begin to ease in the U.K., Bumble has launched a new campaign about how member behavior has changed due to the Covid-19 pandemic, and the importance of staying connected.

The women-first dating and networking app partnered with creative agency Mother to debut the “Time to Connect” campaign. The campaign features a 30-second ad depicting ways our priorities have changed for consumers since stay-at-home orders began.

Using a split-screen format, the first half of the ad depicts the hectic pace of life before the pandemic.

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