Bumble’s First Super Bowl Spot Accentuated a Lack of Women in Ad Creation

Opinion: The dating app featured a Serena Williams in its spot shot by a female director

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Here at Bumble, we try not to do anything halfway. When we first thought about outreach to sports fans, we didn’t buy banner ads on a basketball website. Instead, we entered into a groundbreaking partnership with the Los Angeles Clippers, becoming the first women-focused brand to see its logo on a major professional sports team’s jersey.