Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bumble wants to make deeper connections with South by Southwest attendees this year. That’s why the social app—which is best known as a dating app where women make the first move—took over a smaller space in Austin (Joe’s Coffee on 2nd Street versus warehouse event space Fair Market) but extended the length of its activation to run for all of SXSW, March 8-17.
“From a production perspective, it certainly takes just as long to plan something like this,” explained Chelsea Maclin, Bumble’s vp of marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in