How Bumble Made a 'Joyful and Representative' Display of Black Love in the UK

The company moved beyond appreciating diversity to actively centering it

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In creating an affirming moment for Bumble users across Britain, Naomi Walkland found herself inside of an affirming moment of her own. 

“For the first time, [it was] me working [and] going on a shoot [that] was a majority Black-owned shoot, which was so rare,” the vice President for EMEA Marketing shared during her conversation with Adweek’s Brittany Kiefer. And indeed, affirming moments like this proved sorely needed for Black daters in the U.K. 

Year 1: How can Black people See Black love thrive?

Bumble started the “#MyLoveIsBlackLove” campaign two years ago in response to some fairly sobering statistics.

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