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LOS ANGELES – The third time was truly a charm for Scottie Pippen. Pippen, elemental in leading the Chicago Bulls to their third NBA championship a week ago, may be poised to follow names like Michael Jordan and Charles Barkley into endorser superstardom based on the ‘three-peat’ win, endorsement experts say.
‘Advertisers like to get them when they’re comers,’ said Jim Hilson, vp of market research firm Phase One, Beverly Hills, Calif. ‘His awareness curve is probably increasing dramatically because of the repeated success of this legendary team.
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