Bull’s-eye: Dave Peterson makes his point with Target’s “Sign of the times” and “Color my world” campaigns. Colorful choices: PMH’s roster includes Barbie’s clothing line (right). In campaigns for flagship client Target (below), Peterson insists on si

Bull’s-eye: Dave Peterson makes his point with Target’s “Sign of the times” and “Color my world” campaigns.

Colorful choices: PMH’s roster includes Barbie’s clothing line (right). In campaigns for flagship client Target (below), Peterson insists on simple art direction to promote both fashion and practical products.



Risky business:

PMH’s breakout campaign for Target in 1999 did not feature products. Instead, it gave the retailer a dramatic visual identity.