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An athletic shoe maker has decided that it’s time to play ball with agencies.
And 1, a basketball apparel and athletic footwear marketer, has launched a search for a shop to handle its estimated $3 million account, according to sources. The Posemont, Pa.-based client has contacted about eight shops, including Bulldog Drummond, San Diego; The Lord Group and DCA Advertising, both New York; Crispin Porter, Ft. Lauderdale, Fla.; Holland Mark Martin Edmund, Boston; and undisclosed others.
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