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Mom, apple pie and baseball are among the elements of Americana in a new campaign for lubricants products marketed by the company 76.
The campaign by San Diego shop Bulldog Drummond includes six print ads breaking in February. Spending is estimated at $1 million.
“Our objective was to tie the brand’s attributes to the basic American way of life,” said Shawn Parr, CEO of the agency, which has worked with 76 for more than a year.
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