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Agency Surfaces With Diving Group Account, New Easton Bike Ads
LOS ANGELES–A San Diego shop is riding high on the wave, picking up a new piece of business while breaking a new campaign for an existing client.
Bulldog Drummond has been awarded the Diving Equipment and Marketing Association’s ad account after a review of undisclosed shops. Billings are estimated at $4 million.
“DEMA is faced with the challenge of establishing and maintaining a strong consumer base amid the rapidly expanding recreational sports industry,” said agency president and chief executive officer Shawn Parr.
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