Bull Rider To Star In Theraseed Ads

Independent Match in Atlanta said it will break a campaign on Oct. 4 in Texas for Theragenics’ Theraseed prostate-cancer treatment featuring bull rider Owen Washburn. In one TV spot, which points to a Web site and 800 number for info on Theraseed, Washburn is shown in competition. Spending was not disclosed. Theragenics spent $3 million on ads last year, according to Nielsen Monitor-Plus.