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As consumers become increasingly invested in the sustainability of the products they know and love, beauty and personal care brands are working to integrate socially responsible practices. But sustainability can’t just be reactive. Businesses must live it as a value — integrating from the inside out. The Estée Lauder Companies’ Nancy Mahon and Briogeo Hair Care’s Nancy Twine discussed building innovative, sustainable brands with Adweek during Sustainability Week 2022.
Evolving to meet the self-aware consumer
As consumers, particularly in the beauty space, become more aware of what’s in the products they put on their skin and hair day in and day out and what lingering effects those products may have on the environment as a whole, the beauty industry is going through a significant evolution.
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