Building Sustainable Beauty Brands From the Inside Out  

Sustainability strategies with Briogeo Hair Care and Estee Lauder  

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As consumers become increasingly invested in the sustainability of the products they know and love, beauty and personal care brands are working to integrate socially responsible practices. But sustainability can’t just be reactive. Businesses must live it as a value — integrating from the inside out. The Estée Lauder Companies’ Nancy Mahon and Briogeo Hair Care’s Nancy Twine discussed building innovative, sustainable brands with Adweek during Sustainability Week 2022. 

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in