Building a Nationally Renowned Brand Without Selling Your Soul

Honest Tea co-founder Seth Goldman

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

From organic ingredients to guerrilla marketing, Honest Tea is the poster child for doing business differently. So it’s not entirely surprising that when company co-founders Seth Goldman and Barry Nalebuff set out to tell their roller-coaster ride to success, they wrote it as a memoir in comic book form.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in