Building a Better QR Code

A handful of tech startups are developing alternatives ... but will people know they’re there?

QR codes—those odd black-and-white checkered boxes that smart-phone users can scan for more information—are being threatened with obsolescence by a gang of ambitious new startups armed with flashier image-scanning technology.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.