Building ABC Attitude

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.



By Kathy Tyrer





LOS ANGELES–TBWA Chiat/Day will concentrate on developing an ‘attitude’ for the ABC Television Network via on-air promotions as it takes on the $40 million account.





The agency’s Venice, Calif., and New York offices won the business last week in a review that included incumbent Grey Entertainment, Fallon McElligott Berlin, Merkley Newman Harty, all of New York, and The Martin Agency in Richmond, Va.





The assignment includes image work, strategy and positioning for ABC as well as on-air and off-air program promotion for all...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in