Builders Square's Offense Puts Fogarty On Defense

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Fogarty Klein & Partners in Houston will have to defend its $30 million Builders Square account as a merger with the Hechinger home improvement chain has a new owner evaluating advertising plans for both retailers.
It is not yet clear if the client will consolidate advertising for both retail operations at a single agency in order to streamline costs, though sources said such a move is possible.

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