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Businesses today face considerable systemic risks, from economic uncertainty to continued war in Ukraine. According to J.P. Morgan Chase’s 2022 Business Leaders Outlook Pulse Survey, just one in five business leaders are optimistic about the national economy for the year ahead, the lowest percentage in 12 years of survey data.
Companies are facing labor shortages, supply chain issues and a generally higher cost of business. These factors, along with reports of widespread layoffs in the tech sector and softness in Meta’s and Google’s ad business, are causing b-to-c marketing leaders to think about adjusting their 2023 budgets.