Build-A-Bear Tries to Bounce Back From Its 'Pay Your Age' Fiasco

CEO says no one could have predicted the crowd sizes

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It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday “Pay Your Age Day,” meaning customers could come in and build a bear at its workshops across the U.S., Canada and the U.K. for the price of their age. A standard Build-A-Bear creation can carry a price tag of $50, even before add-ons.

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