Build-A-Bear Tries to Bounce Back From Its 'Pay Your Age' Fiasco

CEO says no one could have predicted the crowd sizes

It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday “Pay Your Age Day,” meaning customers could come in and build a bear at its workshops across the U.S., Canada and the U.K. for the price of their age. A standard Build-A-Bear creation can carry a price tag of $50, even before add-ons. What the company did not anticipate was a Black Friday-esque debacle, replete with law enforcement getting called in to quell the unrest.

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