Buick Concentrates On Print

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

While print work for General Motors’ Buick brand has generally mirrored TV efforts, a new print campaign for LeSabre takes its own road.
The new ads focus more on people and less on the product than past work, said Ticia Mahler, LeSabre group account director at McCann-Erickson Worldwide in Troy, Mich.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in