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Sony Pictures has high hopes for its forthcoming superhero flick, Spider-Man. And if the larcenous byproduct of its recent promotion for the film’s 2002 release is any indication, there’s cause for optimism.
The studio recently broke a two-week teaser effort, in which more than 100 bus-shelter posters of the Webslinger were placed in 10 top markets, such as New York and Los Angeles. In addition, each market got one poster of Spidey’s nemesis, Green Goblin.
Neither hero nor villain was identified by name in the ads.
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