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Sony Pictures has high hopes for its forthcoming superhero flick, Spider-Man. And if the larcenous byproduct of its recent promotion for the film’s 2002 release is any indication, there’s cause for optimism.

The studio recently broke a two-week teaser effort, in which more than 100 bus-shelter posters of the Webslinger were placed in 10 top markets, such as New York and Los Angeles.

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