Buffalo Wild Wings Touts New Menu Item

CHICAGO Buffalo Wild Wings is launching a new campaign next month to introduce its boneless Buffalo wings, company executives said.

“A whole new kind of wings. A whole new way to eat them” is the tagline in a 30-second television spot from Minneapolis agency Periscope.

In the commercial, rebellious chickens throwing eggs at the glass window near their table splatter a couple dining on boneless wings. The chickens take off in a beat up car after launching their attack. The spot ends with a voiceover saying, “Boneless buffalo wings. Get yours,” and a product shot of a fork in one of the wings.

The campaign runs from September through Oct. 8 in the Columbus, Ohio-based restaurant chain’s markets in 27 states. The effort also includes print, radio and outdoor ads. Spending was not disclosed.