Buffalo Wild Wings Announces New CMO Pick

Rita Patel, currently vp of brand management at Target, will assume the role in September

rita patel
As CMO, Rita Patel will oversee advertising, digital innovation, menu development and the overall brand experience. Buffalo Wild Wings

Rita Patel, currently vp of brand management at Target, will join Buffalo Wild Wings as chief marketing officer in September, the restaurant chain announced today.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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