Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
Anheuser-Busch has revealed that this year's Super Bowl will include one Bud Light ad and two Budweiser spots, including a sequel to 2014's megapupular "Puppy Love."
With each ad clocking in at 60 seconds, two of the commercials cover the traditional bases of humor and emotion, while a third more assertively promotes the company's credentials as a brewer. The third, for Bud, marks a change in tone for the brand.
The aim of the new tone, said vp of U.S.