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Nearly 20 years ago, Budweiser introduced one of its most memorable (and absurd) campaigns, “Whassup,” to the nation. Today, the company is reviving the iconic piece of marketing, but this time, there’s another man—er, brand spokesman—the Burger King himself, shouting “Whassup.”
The retooled campaign, from agencies David in Miami and MullenLowe, is meant to “introduce a new generation to the unforgettable catchphrase ‘Whassup,'” according to a spokeswoman. To make sure “Whassup” makes a true comeback, Budweiser has also created a new skill for Alexa that’s launching today.
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