Budweiser Wants to Change the Way You Pour Beer With New Nitrogen-Infused Version

The golden lager can be shaken and poured down the middle of a glass

woman holding a glass of Budweiser Nitro Gold behind bar
Marketing around Budweiser Nitro Gold plays up its unconventional pour-ability. A-B InBev

Budweiser wants to switch up the conventional wisdom around how beer should be poured with a new nitrogen-infused golden lager that can be shaken and poured down the middle of a cup.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.