Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Budweiser wants to switch up the conventional wisdom around how beer should be poured with a new nitrogen-infused golden lager that can be shaken and poured down the middle of a cup.
Anheuser-Busch claims its new Budweiser Nitro Gold, which hits store shelves this week, is one of the first pale beers packaged with this carbonation technique on a national scale. First popularized by Guinness’ nitrogen-infused can widgets, nitro beers have been growing in popularity among craft brewers recently, although they are much more commonly used in darker beers because of the smaller bubbles the process yields.
Unlike
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in