Budweiser Wants Fans to Curse Their Hearts Out on Top of a Mountain

The brand’s new contest is part of its 'The Beer Utah Swears By' campaign

If you’re looking to blow off some steam by sipping beer and screaming profanities, Utah is probably the last place in the country that you’d think to go. Between the breathtaking scenery that feels almost sacred, strict liquor regulations and relatively conservative politics, one might feel they have to be on their best behavior.