Budweiser Wants Fans to Curse Their Hearts Out on Top of a Mountain

The brand’s new contest is part of its 'The Beer Utah Swears By' campaign

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If you’re looking to blow off some steam by sipping beer and screaming profanities, Utah is probably the last place in the country that you’d think to go. Between the breathtaking scenery that feels almost sacred, strict liquor regulations and relatively conservative politics, one might feel they have to be on their best behavior.

But Budweiser has a thing for challenging stereotypes. As part of its quest to become the official beer of Utah, the brand is sending two lucky fans on a stress-relieving getaway to the Beehive State. 

Top line

The winner of Budweiser’s “Swear, Sip and Ski” sweepstakes will score a two-night stay in Snowbird, Utah, where they are encouraged to let out all that pandemic-related tension in a secluded, judgment-free zone.

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