Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ranchera icon Vicente Fernandez will be the new face of Budweiser in the U.S. for the next three years, in a deal that includes tour support and a national Spanish-language advertising campaign, Billboard.biz has learned.
Budweiser will be the presenting sponsor of Fernandez’ U.S. tours for the next three years, with his next trek of 24 dates beginning July 16 at the Cricket Wireless Amphitheatre in Chula Vista, Calif., near San Diego.
Fernandez, a singer known for his booming voice and elaborate mariachi accompaniment on his tours, had the top-grossing Latin tour of 2009 with a gross of $17.4
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in