Budweiser Will Sit Out the Super Bowl for the First Time in 37 Years

Anheuser-Busch will shift its marketing budget to support Covid-19 vaccine PSAs

Bigger Picture Budweiser Super Bowl 2021
Budweiser's Bigger Picture spot will run only on digital. Budweiser

For most millennials, 2021 will be the first year in their lifetimes that Budweiser will not have an ad in the Super Bowl.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.