Budweiser Says Backlash to Its Immigrant Ad Already Seems to Be Tapering Off

Brand doesn't want to be politically divisive

Budweiser shot the ad in New Orleans before the inauguration. Tim Black

On Tuesday Budweiser released its 60-second spot for the Super Bowl. The epic showcases co-founder Adolphus Busch’s journey from Hamburg, Germany to St. Louis. In the days following its release the ad has become the subject of much debate—is it a pro-immigrant message? Is it a response to President Trump’s executive order?—and the reason for a social campaign calling for a boycott.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.