Budweiser Recycled 50,000 Plastic Beer Cups to Make a Soccer Field in Russia

Would-be souvenirs illustrate brewer’s commitment to sustainability

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Last summer, one of the world’s greatest sporting events came to a close in Sochi, Russia when French phenom Kylian Mbappé scorched the grass with a goal that put France up 4-1 in the 65th minute of the 2018 FIFA World Cup Final. At that moment, cups were raised. The French fans were celebrating a near-certain World Cup victory, while the Croatians lamented the finish of the country’s most magical World Cup run to date.

While their moods were polar opposites, the cups they are drinking from were the same—adorned with unique Budweiser designs, many of the 3.2

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