Budweiser Recycled 50,000 Plastic Beer Cups to Make a Soccer Field in Russia

Would-be souvenirs illustrate brewer’s commitment to sustainability

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Last summer, one of the world’s greatest sporting events came to a close in Sochi, Russia when French phenom Kylian Mbappé scorched the grass with a goal that put France up 4-1 in the 65th minute of the 2018 FIFA World Cup Final. At that moment, cups were raised. The French fans were celebrating a near-certain World Cup victory, while the Croatians lamented the finish of the country’s most magical



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...