Budweiser Joins the Sober Movement With a New Alcohol-Free Beer

The brand partnered with Dwyane Wade to create the product

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For the first time in the brand’s history, Budweiser is offering an alcohol-free beer.

With the help of NBA star Dwyane Wade, who co-founded the new product and helped to define some of its “core attributes,” the brand is marketing the product as a way to live a “balanced lifestyle” without compromising on experience or taste. Called Budweiser Zero, the new brew is just 50 calories and contains zero sugar.

The brand said that co-founder Dwyane Wade helped develop the brand’s packaging, among other defining aspects of the product.Budweiser
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