Budweiser Honors Military Families and Veterans in Emotional New Campaign

Promoting its Freedom Reserve Red Lager

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In anticipation of Memorial Day, Budweiser has released a tearjerker spot featuring military families and veteran brewers meeting for the very first time. Through the company, veterans brew a special beer—Freedom Reserve Red Lager—to raise funds for nonprofit organization Folds of Honor, which gives educational scholarships to military families.

Budweiser has raised $14 million in support of Folds of Honor and provided support to over 3,000 military families across the country, according to a statement. Freedom Reserve is the most recent in a long list of initiatives by Budweiser to support veterans and military families.

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