Budweiser Enters Reality TV Realm

'The Big Time' will offer wish fulfillment

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Budweiser is getting into the reality TV game with an hour-long show that will leverage the brand's relationships with sports leagues and celebrities to help young adults achieve their dreams.

Each episode will feature four contestants with the same dream, such as racing against a Nascar driver. Professionals in a given field will mentor the contestants, test their skills, and ultimately select one to fulfill a dream.

Bud United Presents: The Big Time is at the casting stage, with the shooting of 10 episodes to begin this summer.

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