Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Budweiser is playing the virtual reality game, literally, by sponsoring a VR experience with the NBA's Cleveland Cavaliers. The Cavs are the first NBA team to build VR technology into their official app, and Budweiser is giving away cardboard VR headsets at tonight's NBA playoff game in Cleveland, through which fans can view basketball-themed footage. The cardboard headset also doubles as a handy beer carrying case. WME | IMG, AB InBev's U.S. sports marketing agency of record, came up with the VR concept and designed and built the viewer.
"As a company, we are always looking for new ways to bring fans closer to the teams they love, and virtual reality is a big part of that," said Lucas Herscovici, vp of consumer connections at Anheuser Busch, in a statement.