Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Last week, Budweiser kicked off a campaign paying tribute to baseball legend and civil rights hero Jackie Robinson with “Impact,” an ad directed by Spike Lee and narrated by Robinson’s daughter, Sharon Robinson.
While Lee and Sharon Robinson don’t return for the follow-up, Budweiser is quickly building on its first ad with the comparatively minimalist “Rise.”
Set to “Rise Up” by Andra Day, the ad documents the process of a man stitching together a Jackie Robinson commemorative baseball before concluding with footage of Robinson in action and the message, “This one’s for you, Jackie.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in