Inside BudX Hotel, Karaoke and Hopefully 1 Billion Impressions

Budweiser takeover invites 200 influencers to Miami

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While multiple brands chose to produce Super Bowl activations in Miami instead of airing ads on Sunday, Budweiser has opted for both as part of its Big Game marketing strategy.

Along with the brand’s patriotic Super Bowl ad, Budweiser opened the BudX Hotel, a three-day experience in Miami that filled the Nautilus by Arlo hotel in South Beach with about 200 influencers. The takeover is an extension of BudX, the brand’s global experiential series in which Budweiser collaborates with influencers and tastemakers—or, in the brand’s terms, “Kings of Culture”—to create branded content.

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