Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Anheuser-Busch InBev (AB InBev) is the first company to work with VaynerNFT, having named it as its agency of record in the non-fungible token (NFT) space with its beer brand Budweiser the first to invest.
The new arm of VaynerMedia—run by Gary Vaynerchuk, chairman of parent company VaynerX, and VaynerNFT’s president Avery Akkineni—will partner with Budweiser to create new intellectual property-driven NFT experiences for the brand’s fans across entertainment, sports and music-based experiences.
AB Inbev has already explored NFTs through its Stella Artois brand, having auctioned some branded NFTs to raise money for