Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Anheuser-Busch InBev (AB InBev) is the first company to work with VaynerNFT, having named it as its agency of record in the non-fungible token (NFT) space with its beer brand Budweiser the first to invest.
The new arm of VaynerMedia—run by Gary Vaynerchuk, chairman of parent company VaynerX, and VaynerNFT’s president Avery Akkineni—will partner with Budweiser to create new intellectual property-driven NFT experiences for the brand’s fans across entertainment, sports and music-based experiences.
AB Inbev has already explored NFTs through its Stella Artois brand, having auctioned some branded NFTs to raise money for
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in