Budweiser Becomes VaynerNFT's Maiden Client to Extend Brand Assets Into the Metaverse

VaynerNFT will be led by Gary Vaynerchuk and Avery Akkineni

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Anheuser-Busch InBev (AB InBev) is the first company to work with VaynerNFT, having named it as its agency of record in the non-fungible token (NFT) space with its beer brand Budweiser the first to invest.

The new arm of VaynerMedia—run by Gary Vaynerchuk, chairman of parent company VaynerX, and VaynerNFT’s president Avery Akkineni—will partner with Budweiser to create new intellectual property-driven NFT experiences for the brand’s fans across entertainment, sports and music-based experiences.

AB Inbev has already explored NFTs through its Stella Artois brand, having auctioned some branded NFTs to raise money for



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