Budweiser, Ad Council Target National Beer Day in Covid-19 Vaccination Drive

The campaign will continue with its 'Good Times Are Coming' ad

a guy holding a red cup in the air and smiling with the tagline Good times are coming over him
Budweiser hopes the promise of eventual good times will encourage consumers to get vaccines. Budweiser

A partnership between Budweiser, the Anheuser-Busch Foundation and the Ad Council released the latest installment of the “It’s Up to You” campaign to help raise awareness and trust in Covid-19 vaccinations.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.