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CHICAGO Will the price of reentry for Bud.tv be too high, now that Anheuser-Busch’s online entertainment network is revamping its branded Web site?
“At this point I don’t know how you get back in if you blow it because you’re branded with the corporate stink of ‘We don’t understand this [online] world,'” said Angela Calman, president of Calman Media, a vlogger consultancy in Washington and publisher of Mediamogirl.com.
Tony Ponturo, A-B’s vp, global media and sports marketing, did not return calls for comment, but published reports said A-B would add shorter videos and try to make its Bud.tv
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