Budget’s Sparks Jumps to Agency Side

CHICAGO – David Sparks, senior vp/marketing and sales at Budget Rent a Car, left the company to join Budget’s promotion and direct-mail shop Robinson & Maites, as a vp, the company announced on Friday. The agency, which developed Budget’s travel agency marketing program, has worked with Budget since 1990. Tracy-Locke, Dallas, handles Budget’s creative.
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