Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Budget Rent A Car has consolidated local marketing responsibilities around the country with Robert Brandt & Associates in Hinsdale, Ill.
The account, previously handled on a market-by-market basis by a variety of shops, encompasses local marketing–including direct mail, point-of-sale and public relations–for Budget rental units other than those in airports. Hill, Holliday, Connors, Cosmopulos in Boston continues as national brand agency for Lisle, Ill.-based Budget.
Brandt was selected after a review in which agencies presented strategic suggestions for Budget openings and local-market programs, said agency president Bob Brandt.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in