This Budžs For You

Just in time for Mother’s Day, Moffatt/Rosenthal is launching the inaugural ad campaign of online retailer
The Portland, Ore., agency has created a four-color ad that highlights the company’s direct-from-the-grower service. It features a watercolor painting of a field of bright red tulips. The headline reads, “Directions to the freshest flowers you can give: Take information superhighway; get off at bumpy, winding country road.”
The ad breaks nationally in USA Today on May 4, and will run throughout the year in select women’s publications. Billings are projected at about $1 million.
Moffatt/Rosenthal has also developed brand identity, packaging and collateral materials for the Oregon-based client. The Web site was created in conjunction with ZCom, an e-commerce agency also in Portland.
-Angela Dawson